Shopware 6 agency: experts for programming & development

Adaptability

A decisive advantage of Shopware 6 is its flexibility. The platform allows you to customize and expand your store. From the design to the integration of payment and shipping service providers to the implementation of specific functions – with Shopware, there are no limits to your possibilities. This adaptability ensures that you get a customized solution that is tailored to the exact needs of your online business.

Advanced SEO Capabilities

Shopware places a lot of emphasis on search engine optimization (SEO). The shop system offers numerous functions and tools to ensure that your shop is clearly visible in the search results. From customizing meta tags and URLs to automatically generating XML sitemaps, Shopware helps you improve your search engine rankings and generate more organic traffic. These SEO features are definitely necessary to increase the visibility of your online store and attract more potential customers.

Future-proof and technologically advanced

Shopware 6 is mobile-optimized by nature, ensuring that your store performs smoothly and quickly across all devices and screen sizes. This allows your customers to conveniently shop from their smartphones or tablets, which can lead to a higher conversion rate. In addition, Shopware 6 offers powerful analysis tools that you can use to track the success of your online store and identify optimization potential. Get detailed insights into revenue, visitor statistics, conversion rates, and more to make informed business decisions.

Advantages of Shopware 6

Shopware 6 stands out for its exceptional flexibility, which allows you to customize and expand your online store. The platform offers extensive customization options, from designing the design to integrating payment and shipping service providers and implementing specific features. This flexibility ensures that there are no limits when it comes to designing your store the way you want it.

Insight into Shopware 6 Features

Shopware 6 puts a lot of emphasis on search engine optimization (SEO) to ensure that your store is well visible in search results. It offers numerous SEO features, from customizing meta tags and URLs to automatically generating XML sitemaps. In addition, Shopware 6 supports seamless integration with major marketing tools and sales channels such as Google Analytics and social media platforms (depending on the Shopware 6 version, otherwise as a plugin), which helps you track the success of your marketing campaigns and reach a larger audience.

Future viability and flexibility

Shopware 6 is not only known for its current performance, but also for its future-proofing. It is mobile-optimized, which ensures smooth and fast performance on all devices and can therefore lead to a higher conversion rate. Additionally, Shopware 6 offers powerful analytics tools that give you detailed insights into sales, visitor statistics, and conversion rates to make informed business decisions. The platform is also able to connect with artificial intelligence, such as ChatGPT, which enables an improved customer experience through personalized product recommendations and automated order management.

Getting Started and Planning

The development process of a Shopware 6 store starts with a detailed analysis of your current situation. Our experts examine your existing online shop down to the smallest detail to record all relevant information for the switch to Shopware. Based on this analysis, we develop a comprehensive roadmap that divides the project into clearly defined stages, such as data import and design adjustment.

Design and User Experience

The design of the Shopware 6 shop is carried out in such a way that it is not only appealing, but also offers an optimal user experience. We make sure that the design and programming of the store are in harmony with each other to ensure seamless navigation. This includes the integration of user-friendly features, such as the ability to switch the product view between grid and list view, which greatly improves the user experience.

Programming and Development

In this phase, the actual construction of the shop is carried out. Our developers program individual solutions tailored to your specific requirements. We use modern technologies and follow industry best practices to ensure high code quality and security. The development also includes the customization of backend and frontend functionalities, as well as the integration of third-party tools and services.

Testing and quality assurance

Before the Shopware 6 shop goes live, it goes through an extensive test phase. For you, quality assurance means extensive testing to ensure that all aspects of the store work flawlessly. This includes checking the functionality of custom plugins and compatibility with different devices and browsers. After successfully completed tests and any adjustments, we hand over a ready-to-use online shop that is ready to inspire your customers.

Need for migration

The migration from Shopware 5 to Shopware 6 represents a major update that not only provides technological improvements but also creates a platform for future growth. It’s important to understand that Shopware 6 comes with a new architecture that allows for more flexible customization and improved performance. Migration is therefore crucial to take advantage of the latest features and increase the security and efficiency of your online store.

Steps and best practices for a successful migration

1. Preparation and planning
   Before we start the migration for you, thorough preparation is essential. We make sure that all payment and shipping methods as well as necessary settings are created in Shopware 6. We also check the compatibility of your current plugins and extensions with Shopware 6.
2. Data migration
   • Basic data: Categories, customer groups, currencies, sales channels and number ranges are the basic information that can be migrated automatically.
   • Products and customer information: Products, features, product options, customer information, and orders should be carefully migrated to ensure data integrity.
3. SEO and URLs
   We make sure that the SEO URLs and relevant product information are migrated correctly to preserve search engine optimization and not lose rankings. If it is not possible, we will take care of redirections.
4. Manual Assignments and Adjustments
   Some data must be assigned manually, such as payment methods and delivery times. It is mandatory to create these before starting the migration process in Shopware 6.
5. Test phase
   After the migration, a comprehensive testing phase is essential. That’s why we check first and finally give you the check to check the data and shop functionality.
6. Go-Live
   As soon as all tests have been successfully completed and the shop is fully functional, the new Shopware 6 shop can go live.

By following these steps and best practices, you can ensure a smooth transition to Shopware 6 and take advantage of the new platform effectively.

SEO Optimization

Shopware 6 offers a variety of plugins that are designed to improve the SEO performance of your online store. An example of this is the “SEO Professional” plugin, which offers a comprehensive range of SEO settings and optimizations. It allows you to automatically generate meta titles, descriptions, and even social media information to optimize your ranking in search engines. In addition, there are plugins such as “Google Rich Snippets” that help to increase visibility in search results through structured data.

Performance improvements

The performance of your online shop can be significantly improved by various Shopware 6 plugins. Plugins such as “Optimize PageSpeed” help to minimize loading times and improve the user experience. Other plugins, such as the “Kraken.io Image Optimizer”, efficiently compress images to reduce page load time and increase performance. The “AMP – Accelerated Mobile Pages” plugin also helps to load mobile pages faster, which is especially beneficial for the user experience on mobile devices.

Custom development capabilities

Shopware 6 makes it easier for developers to implement custom features. With tools and tools built into the plugin system, developers can create their own extensions with minimal effort. A good example is the ability to create and manage custom CMS blocks and elements directly in administration without code. This flexibility makes it possible to adapt the shop exactly to the needs and shorten the development time.

Importance of regular updates

Regular updates are crucial to ensure the performance and security of your Shopware 6 shop. By constantly updating it, you ensure that you get access to the latest features and technologies. This not only protects your online store from security threats that can arise from outdated plugins and extensions, but also allows you to benefit from new design elements, templates, and themes. It is important to always use an up-to-date version of the software to ensure the best possible performance and compatibility.

Care and support

As your Shopware 6 agency, we not only offer you technical support for updates, but also continuous support for your online shop. This includes regularly updating your plugins and monitoring the accessibility of your store to ensure optimal uptime. If your store ever goes offline, we will take immediate action to determine the causes of the outage and fix them as quickly as possible. In addition, you will have a fixed contact person who is familiar with your project and is available for suggestions and technical support.

Troubleshooting and optimizations

We understand that technical issues can occur after a relaunch or update that negatively impact the customer experience. Our experts will help you fix these problems and ensure long-term stability. Through targeted optimizations, such as the separation of frontend and database or the use of Elasticsearch to speed up the search, we improve the performance of your shop. We also conduct testing and quality assurance measures to ensure the functionality of custom plugins and compatibility with different devices and browsers.

Frequently asked questions about Shopware 6

• What is the cost of Shopware 6?
  There is a free Community Edition. The monthly cost of a Shopware 6 license, which is aimed at large companies or those with special e-commerce requirements, starts at €600 net per month.
• What is a Shopware agency?
  A Shopware agency advises on the necessary functions, settings and extensions to achieve certain functionalities of an online shop. The developers of such an agency are also familiar with the interfaces to merchandise management systems and other management tools.
• Can I use Shopware 6 for free?
  Yes, with the Shopware Community Edition. However, it should be mentioned that extensions for Shopware 6 are usually necessary, so that costs are still incurred.
• For which target group is Shopware particularly suitable?
  Shopware is particularly suitable for professionals and experts because the software is complex. It is especially recommended for medium-sized to very large online shop projects.